Digital Strategist & Meta Ads Specialist
Digital Strategist & Meta Ads Special
Jorge Israel Berzunza Goyri
Age 39
- israelberzunza.online
- israelberzunza@gmail.com
- +52 1 55 85248814
- Manuel Fernando Soto 142, Constitución de la República, GAM, 07469, Mexico City
Professional Profile
Digital Marketing Strategist with expertise in Social Media Marketing, Content Creation, Web Analytics, Email Marketing, SEO, and Paid Media. Proven ability to develop and execute marketing strategies that drive brand visibility, lead generation, and customer engagement. Strong analytical skills combined with experience in e-commerce optimization and UX. Additionally, a bilingual professional with a background in interpretation, translation, and English teaching.
Professional Experience
Developed and executed digital marketing strategies for over 20 businesses, helping them grow their online presence and increase sales.
Designed and managed WordPress websites, ensuring optimal UX, SEO, and conversion rates.
Created social media strategies and ad campaigns for businesses in various industries, specializing in Facebook Ads and Google Ads.
Designed and implemented email marketing strategies, increasing engagement and customer retention.
Provided branding and content creation, including logo design, photography, and marketing materials.
Built and managed campaigns for clients such as Florería Liliana, Flores Nicte, Alpura (La Lechería Alpura), International Travel Group, Jesus De La Garsa, and Noche de Leyendas Huasca.
Trained marketing teams on Facebook Ads strategies and consulted for agencies managing national brands.
2014 - 2016: Created graphic content, product images, and promotional materials for digital platforms.
2016 - 2017: Managed social media channels and engagement as a Community Manager.
2017 - 2018: Designed and optimized Facebook Ads campaigns, implemented Meta Pixel tracking, and analyzed performance for traffic and conversion campaigns.
2019 - 2020: Focused on e-commerce growth, developing and optimizing Google Ads Search Campaigns and email marketing automation to enhance conversion rates.
Designed and developed the WordPress websites for Florería Liliana & Flores Nicte, ensuring an optimized user experience (UX) and SEO strategy to increase online visibility and sales.
Florería Liliana & Flores Nicte | 2014 - 2018 & 2019 - 20202014 - 2016: Started as a graphic designer, creating banners, product images, and promotional materials for digital channels.
2016 - 2017: Transitioned into a Community Manager role, managing social media engagement and content strategy.
2017 - 2018: Led Facebook Ads and Google Ads campaigns, implementing Meta Pixel for advanced tracking and analytics.
2019 - 2020: Focused on e-commerce growth, creating and optimizing Google Ads Search Campaigns and email marketing automation to enhance conversion rates.
Provided medical, legal, and corporate interpretation for U.S. institutions, including hospitals, law firms, and insurance companies.
Earned Medical Interpreter Certification and completed 2,000+ hours of professional interpretation.
Bilingual Staff Coordinator
World Congress of Cardiology 2016 | Mexico City
Led a bilingual support team for an international medical event at Centro Banamex.
Content Analyst & Web Designer
International Travel Group | 2018 - 2019
Managed and structured mobile app content and trained company personnel on its use.
Designed and launched the company’s website and internal intranet.
Developed an email marketing strategy for customer retention and lead nurturing.
Social Media Manager & Media Buyer
Noche de Leyendas Huasca | 2019
Designed and managed Facebook Ads and organic social media for event promotion.
Created and optimized the event’s website, logo, and brand identity.
Achieved a sold-out event for Día de los Muertos through strategic ticket sales campaigns.
Digital Strategy Consultant
Jesus De La Garsa - Fashion Designer | 2019
Advised on digital branding and content strategy for an internationally recognized fashion designer.
Designed and managed the e-commerce store and website, aligning it with high-fashion industry standards.
Portfolio
Websites
Ads
Social Media
Branding
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